Digital marketing vendor Bridgevine has hired Sasha Jeltuhin as its new chief technology officer and executive vice president of technology.

Jeltuhin is responsible for leading Bridgevine’s technology team and driving enhancements for Bridgevine’s Acquisition and Merchandising Platform (AMP), which combines SEO, SEM, mobile, daily deals, Internet radio, display and social media to upsell and cross-sell for brands to better monetize their customers through complimentary offers delivered into third-party Web and CRM environments.

“Bridgevine is a cloud-based proprietary platform that has over 70 real-time integrations with the partners that we work with,” said J. Patrick Bewley, CEO of Bridgevine. “In addition, we have over 100 employees, three call centers and process 180,000 orders for our partners every month. It’s critical for our CTO to have expertise in software architecture, development and management of teams supporting ecommerce, call center and data warehousing projects. Sasha has all of these attributes and more. Bringing Sasha on as CTO is a clear signal that Bridgevine is going to continue to expand upon our already leading technology platform and drive us toward our next iteration of growth and expansion into life cycle events.”

Jeltuhin brings more than 15 years of experience to Bridgevine in architecture, development and management of scalable, high-transaction applications and SaaS platforms serving a variety of industries, including inventory management, tax processing, content management and e-commerce.

He has spent the last 10 years in digital marketing, where he’s been responsible for building and managing global applications and platforms. Applications developed under his supervision include National Geographic; Smithsonian Institution; museums, including National Portrait Gallery and High Museum of Art; educational institutions; and various media companies, such as CBS, Clear Channel and Tribune.

Bridgevine said it has delivered more than $2.5 billion in revenue to enterprise customers including Comcast, AT&T, Time Warner Cable, CenturyLink, Constellation Energy and DirecTV.