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Spanish network picks Comcast Media Center’s VOD platform

Mon, 01/28/2013 - 2:11pm
Mike Robuck

Spanish-language network Vme Media has picked the Comcast Media Center (CMC) to manage and deliver its video-on-demand programming.

Vme’s VOD programming, which includes “Peep,” “Dibo,” “Bruno and the Banana Bunch,” “Wild Animal Baby Explorers” and “Rosie’s World,” is delivered via the Comcast Media Center’s VOD distribution platform.

Vme, which is a 24-hour Spanish network, has partnered with public television stations and is currently available in more than 10 million Hispanic homes, reaching nearly 80 percent of the market.

“Distribution of Vme’s one-of-a-kind entertainment and educational programming through CMC’s platform will complement both carriage of our linear channel in markets serving more than 10 million U.S. Latino households and introduce us to new markets as free VOD content for digital video customers,” said Alvaro Garnica, Vme’s general manager.

The Comcast Media Center’s VOD footprint encompasses cable systems across multiple MSOs serving more than 56 million VOD-enabled households in the U.S. and Canada. Launched in 2003, the CMC's national VOD platform provides a secure content distribution environment for films and other licensed video programming.

“We are very pleased to count Vme among the growing number of video service providers that rely upon us to meet their goal of reaching Spanish-language households throughout North America,” said Richard Buchanan, vice president and general manager of content solutions at Comcast Media Center. “CMC’s VOD distribution platform is ideally suited to meet the needs of Vme and other television programming networks looking for a fast, reliable, cost-effective, widely adopted and quality-driven solution for their content distribution requirements.”

CMC, which distributes more than 12,000 hours of on-demand video programming per month, provides its wide range of VOD services from one central location, including content acquisition, transcoding, editing and distribution.

The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content. In addition to its role in uploading and managing television programming and related metadata, the CMC’s Web-based portal lets clients track each VOD asset from CMC receipt to distribution across the VOD platform’s footprint.

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