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Azuki backs multi-screen distribution of apps

Wed, 01/09/2013 - 1:53pm
Brian Santo

ES3 is teaming with Azuki Systems to demonstrate how TumbleBooks TV can be turned into a multi-screen service accessible on mobile devices in the home and elsewhere.

ES3 develops apps for the Microsoft Mediaroom environment. TumbleBooks TV is an app that delivers read-along children’s books to the TV.

Service providers can provide this type of app to generate incremental subscriber revenue via monthly subscription, ad display areas for VOD upsells or sponsored ads.

Azuki is demonstrating how its Media Platform can deliver Mediaroom apps across all screens. The system provides both Microsoft’s Smooth Streaming and Apple’s HTTP Live Streaming (HLS) media prep and packaging, entitlement enforcement, content protection, and delivery from Microsoft’s Azure cloud service.

“This joint demonstration is about maximizing the user experience and delivering higher entertainment and educational value to end users,” said Mike Daymond, executive director at ES3. “Azuki’s innovative technology gives us a straightforward way to take OTT content destined for the home TV and make it seamlessly available on multiple CE devices and smartphones.”

Bruce Lampert, vice president of strategic alliances, accounts and business development at Azuki Systems, said, “A mother and child using TumbleBooks TV in the living room can seamlessly resume playing the video on their tablet from the spot they left off – and finish the story in bed.”

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