Alticast casts lot with ThinkAnalytics
Alticast will integrate ThinkAnalytics’ recommendation engine into its Windmill interactive TV software product suite.
ThinkAnalytics specializes in personalizing recommendations for intelligent navigation. The company has software that cuts across most popular devices.
Windmill is an integrated set of products that allow operators and device manufacturers to distribute content freely and securely in a multi-screen environment. It supports HTML5 and Android and is available for cable, satellite, DTT, IPTV, OTT, cloud-based delivery and hybrid environments.
Alticast plans to make ThinkAnalytics’ recommendation engine available with Windmill to customers in Europe, North America, Latin America and Asia.
Alticast CMO Thomas Jung said: “With content increasingly available across multiple devices, it’s important that consumers can easily find and access content. We chose ThinkAnalytics’ recommendations engine because it is highly flexible and offers advanced content discovery. When we tested the platform, it worked across multiple platforms and devices to deliver personalized, reliable recommendations for multiple sources of content – just what our customers need.”
“As a pioneer in interactive TV software, Alticast is a natural partner for us. Both companies thrive on delivering proven, market-leading technology to pay-TV operators that enhance their subscribers’ viewing experiences. Adding our intelligent search and recommendation engine to Windmill will provide Alticast’s customers with new ways of keeping viewers engaged and ultimately raising ARPU,” said Peter Docherty, founder and chief technology officer at ThinkAnalytics.