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ThinkAnalytics touts trumpets for explosive growth

Wed, 11/14/2012 - 2:14pm
Brian Santo

ThinkAnalytics said it has grown its customer base by 75 percent in just the last six months, going from 20 to 35 clients, which together represent more than 80 million subscribers.

The company’s earliest successes were in Europe; it previously acknowledged that its client roster includes Liberty Global, BSkyB, Virgin Media, ITV and Telenet. The company did not identify its newest customers but said they include service providers in both Europe and North America.

In an interview conducted with CED last month at Cable-Tec Expo, ThinkAnalytics founder and chief technology officer Peter Docherty explained that the sharper competitive situation in Europe forced providers there to look to recommendations technology as a differentiator much sooner than providers in North America.

Consequently, he said, ThinkAnalytics’ Recommendation Engine has a jump of a couple years on most of the recommendations technology typically used in the U.S., providing greater personalization, even extending to crafting different profiles for different users within a multi-user household.

Recommendations can combine multiple sources of data (e.g., linear TV consumption, VOD, DVR, Web, tablets, mobile, social media, etc.) across screens in more than 10 languages.

With the announcement of the new customers, Docherty said that “TV operators the world over now recognize that delivering personalized and intelligent search and recommendations is the key to unlocking the full value of their content libraries and linear TV for subscribers. We’re solving a central paradox: Despite ever-increasing content choices, many consumers still perceive that ‘there’s nothing on.’”

The company provides recommendations that can be delivered to viewers through any touch point from the same centralized system.

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