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Cox kickstarts campaign for Boys & Girls Clubs

Tue, 11/20/2012 - 1:08pm
Mike Robuck

Today Cox Communications announced a nationwide marketing campaign that was designed to support the Boys & Girls Clubs of America during the holiday season.

Cox’s “Days of Giving” campaign allows customers to donate new, unwrapped toys at the 133 Cox stores across the nation. The toys will be donated to local Boys & Girls Clubs in each of Cox's markets. Each customer who donates receives a plush Holiday Digeez doll, which is the company’s mascot.

Cox is also putting its marketing muscle behind the campaign to build awareness and help make the campaign a success. Tactics include cross-channel TV advertising, social media advertising, email marketing and in-store marketing collateral.

"At Cox, giving back to the community is more than just a commitment. It's a way of life for our employees and our business," said Cox President Pat Esser, a member of the Boys & Girls Clubs of America Southeast Region Board of Governors. "This particular campaign makes it easy for our customers to be involved in helping Cox assist a worthy organization and kids at the Boys & Girls Clubs in our communities."

Cox and the Cox Foundation are also giving $300,000 for new technology centers or upgrading equipment at existing centers at 12 Boys & Girls Clubs across the country. The technology centers provide students with access to curriculum that advances their computer literacy skills and also bridges the gap for kids who don't have access to a cell phone, computer or an Internet connection at home. Boys & Girls Club Technology Centers include state of the art computer equipment, including desktops, monitors, laptops, printers, docking stations, wireless routers, wireless cards, and proprietary Microsoft and Club Tech software.  

Since 2008, Cox has contributed more than $8 million in cash and in-kind support to the Boys & Girls Clubs and its technology centers. In addition to donations of public service announcements and cash, Cox also has provided volunteer hours at clubs across the country, including painting murals, landscaping, renovating and installing computers.

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