Comcast scores VOD deal with The CW Network
Starting tomorrow, Comcast Xfinity On Demand users will be able to access shows from The CW Television Network. The deal marks the first time that a multi-system operator has gained access to The CW’s content on VOD.
At no additional charge, Comcast subscribers will be able to watch the four most recent episodes from each CW series the day after they air on live TV. The shows, which include “The Vampire Series,” “America’s Next Top Model” and “Gossip Girl,” are available in both SD and HD.
“Our customers turn to Xfinity On Demand for the latest and most popular programs, and now we’re pleased to add The CW’s popular primetime lineup to our offerings,” said Matt Strauss, senior vice president of digital and emerging platforms at Comcast. “We’re committed to giving customers access to the best and newest TV shows when they want, at their fingertips.”
Xfinity On Demand pulls down nearly 400 million views a month, and since its launch in 2003, there have been more than 25 billion views. The platform also supports Nielsen C3 ratings measurement, which provides metrics for programmers and advertisers.
“We’re very excited to partner with Comcast to offer our viewers another platform where they can watch their favorite CW shows,” said John Maatta, executive vice president at The CW. “With our primetime series now available on Xfinity On Demand, The CW will continue to expand its reach, as well as provide our advertisers an opportunity to deliver their message to even more viewers.”