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Indian cable company goes with Envivio

Mon, 08/27/2012 - 3:14pm
Brian Santo

AJK Cable Networks has deployed a converged Envivio headend system for its new MPEG-4 AVC (H.264) multi-screen video service.

AJK is the first cable operator in India to use a single headend to serve the full range of display devices – TV set-top boxes, connected TVs, PCs, tablets and mobile phones – according to Envivio. AJK’s service, called Reena TV, is targeting more than 200,000 customers for their digital service.

AJK Cable selected Envivio Muse encoding software on the 4Caster Gen III appliance to perform live encoding for its 200 HD and SD TV channels, with variable bit rate statistical multiplexing to optimize bandwidth efficiency and video quality. Fifty of those channels are transcoded for delivery to mobile devices. The Envivio 4Manager is used to monitor and control the video headend, the vendor said.

"Our goal was to deliver a high-quality TV service on all platforms with the latest cutting-edge technology from a vendor we could trust," said John Kumar, managing director at AJK Cable Networks. "Envivio offered the most advanced solution on a dense platform with the capabilities we need for today, and as we grow."

Some of the features critical for AJK included audio leveling, statistical multiplexing, SD-to-HD upconversion and programmable logo insertion. Envivio offers a unique feature set for both linear TV and multi-screen applications, while delivering outstanding video quality and performance.

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