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Cox adds Mag Rack’s fitness titles to VOD

Tue, 08/14/2012 - 2:08pm
Mike Robuck

Cox Communications is serving up fitness and yoga programming from Mag Rack for free on its video-on-demand platform.

Mag Rack’s fitness programming includes video titles ranging from Pilates and cardio workouts to kickboxing and dance-based exercises. Cox digital subscribers have the ability to pause, rewind and repeat the programs as often as they like.

"We are proud to enhance the value of our on-demand experience with the addition of Mag Rack Fitness. This new content helps Cox customers to better maximize their time, balance their busy schedules, and support their health and wellness life goals," said Bob Nocera, director of new video services for Cox Communications.

Mag Rack is a VOD network that is currently available in more than 38 million homes across the nation. Other service providers that carry Mag Rack’s programming include Comcast, Charter Communications, RCN, Dish Network, DirecTV and Verizon.

"People are so busy that fitness sometimes takes a back seat," said Joe Covey, CEO of Mag Rack. "Mag Rack is committed to providing viewers with quality exercise programming on-demand so we can incorporate fitness into our lives whenever we want it."

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