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Cablevision app lights up on Kindle Fire

Wed, 08/08/2012 - 4:01pm
Mike Robuck

Cablevision has unleashed its Optimum App for the Kindle Fire to give subscribers access to live and on-demand programming.

The app also has additional features such as an enhanced guide, the ability to use the Kindle Fire tablet as a remote control for conventional TVs, and the ability to manage DVR schedules and recordings.

Cablevision has been very proactive in getting TV Everywhere-type content across a range of devices. The Optimum App is now available on Apple iOS devices, including the iPad, iPhone and iPod Touch, as well as Mac and PC laptop computers and the Kindle Fire. A previous version available on Kindle Fire included guide information and DVR scheduling but didn’t have the ability to watch live or on-demand programming.

Cablevision's Optimum App“When we launched the Optimum App on the iPad a year ago, we said we planned to bring it to every screen in the home capable of functioning as a television, and now the Kindle Fire has joined that expanding list, our first Android deployment,” said Bradley Feldman, Cablevision’s vice president of video product management. “We are pleased to enable our app on another device in the home, with an emphasis on program discovery, advanced category filtering, and personalized ratings and recommendations, to help customers further unlock the value of Optimum.”

The app, which Cablevision said has been downloaded more than 1 million times to date, also supports parental controls and closed captioning, as well as program ratings and recommendations.

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