@ The Independent Show: SeaChange to demo multi-screen capabilities
SeaChange International will be at the Independent Show, which is being hosted by the National Cable Telecommunications Cooperative (NCTC) in Orlando July 20-25, demonstrating software solutions that can enable small and mid-size cable operators to extend their services to tablets, smartphones, PCs and other devices.
The vendor will also show its Infusion advanced advertising solution, with multi-device campaign creation and ad targeting based on Web browser activity; its Nitro next-generation user interface for multi-screen video; and its Nitro Now user interface for QAM-based set-tops.
The Infusion Advanced Advertising Platform empowers service providers to determine which external ad servicing systems are sourced for dynamic placement decisions, while creating opportunities for cross-platform campaigns and leveraging Internet campaign management pricing for TV content, SeaChange explained.
SeaChange Nitro is a user interface that enables operators to present linear and on-demand subscriber experiences across mobile, PC, tablet and TV screens. Nitro leverages HTML5 for intuitive features and functionality to navigate and manage content and capabilities, including catch-up TV, search, recommendations, bookmarking, TV listings and social media.
Nitro Now dramatically enhances the industry's deployed QAM-based set-top boxes with a subscriber interface that's on par with other video-enabled devices, as well as newer and more advanced set-tops.