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Survey: One-third of cable cord cutters won’t come back

Mon, 07/30/2012 - 1:25pm
Mike Robuck

According to a recent survey, 33 percent of cord cutters would not return to cable operators’ embrace, even if the cost for the video service was drastically reduced.

While cable operator executives have downplayed the impact of cord cutters on their dwindling basic video subscribers, the survey, by Techbargains.com, said that 52 percent of the respondents were cable subscribers, 19 percent were satellite customers and 29 percent had cut the cord to their video services.

“While not everyone has cut the cord on cable or satellite, a significant number of consumers are actively looking for alternatives,” said Yung Trang, president and editor-in-chief of TechBargains.com, which is a deal aggregation website for electronics products. “Today, people are streaming their favorite shows and movies on their device of choice – at significantly lower costs. This gives consumers more choice and undoubtedly has serious future implications for the cable and satellite industry.”

The survey results found that 83 percent of people cut the cord because of the high cost, followed by 17 percent of people that discontinued cable/satellite services because “it did not provide the best quality and variety of content.”

The survey also said that people who had disconnected their landlines were two times more likely to eliminate their cable/satellite subscriptions than those who have not disconnected their home telephones.

In regard to streaming, 75 percent of the respondents streamed video on their TVs. As for the devices, 57 percent streamed content from their TVs using gaming consoles, 43 percent used a streaming media player, 23 percent used a smart TV and 32 percent used a different device, which included PCs or Blu-ray players.

Not surprisingly, Netflix held the lead for streamed content to TVs with 74 percent, followed by YouTube with 61 percent, Amazon Instant Video with 47 percent, iTunes with 23 percent and Hulu Plus with 22 percent.

When it came to streaming to cell phones, 47 percent said they do use their phones to watch video, with 80 percent watching YouTube videos on them.

The survey found that 72 percent of the people in the survey stream video to their tablets, with 74 percent of them watching YouTube content.

The survey was conducted on TechBargains.com’s website and had 1,640 respondents.

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