Comcast Ventures was the lead investor in a Series C round of funding for WhoSay that totaled $12 million.
In addition to Comcast Ventures, existing investors Greylock Partners, Amazon and High Peaks Ventures also participated. Additionally, Tencent, China's largest Internet and social media portal, participated in the round.
WhoSay is a personal media management platform for film, TV, music and sports personalities. The company's media management platform was designed to encourage direct-to-fan engagement on social networks and other platforms. Members are able to easily manage their fan relationships via WhoSay and can share content through such destinations such as Facebook, Twitter, Tumblr, YouTube, and Tencent, as well as mainstream media partners, Viacom/MTV Networks, the Associated Press and Yahoo.
"WhoSay has become the leading content management platform for the world's most influential personalities. By helping high profile talent efficiently and safely connect with fans through both social and mainstream media, WhoSay has built a unique and valuable asset," said Sam Landman, partner at Comcast Ventures. "We see the ability for WhoSay members to connect directly with fans through social media as an important trend that will positively impact traditional media careers and will ultimately allow them to participate in the value they help create for online businesses as well."
WhoSay said it would use the additional capital for continued U.S. and international expansion and to further develop its proprietary media experiences. WhoSay has more than a thousand members that in total have more than a billion connections via social media networks.