Penthouse cozies up to Kabel Deutschland for VOD deal
Penthouse Digital Media Productions has struck a deal to provide Kabel Deutschland with 3-D, HD and SD adult content for viewing on the German cable operator’s video-on-demand platform.
Adult content is a behind-the-scenes moneymaker for cable operators, although some, including Bresnan Communications prior to its purchase by Cablevision, have declined to offer it.
Penthouse said it offers soft and hardcore versions of its content. Penthouse's programming will be exhibited on the existing Kabel Deutschland (KD) VOD platform. KD is Germany’s largest cable operator and reaches approximately 8.5 million German households.
Financial terms of the deal weren’t available.
"We are very pleased to welcome the famous Penthouse brand to our VOD service redXclub. The attractive VOD content provided by Penthouse Digital Media Productions will significantly enhance our VOD service. Thus, we can offer more quality and variety to our customers," said Tobias Kuenkel, head of VOD of Kabel Deutschland.