Comcast will serve up extensive coverage of the presidential election in Mexico to its Xfinity MultiLatino subscribers.
Comcast said it would bring customers three news channels and nine dedicated cable and broadcasting Spanish networks, including – for the first time for cable or satellite – 72 hours of Milenio TV coverage.
Starting Saturday and going through Tuesday, MultiLatino customers will be able to see three days of election polls, candidate statements and appearances, live transmission of debates, post analysis, and complete and continuous election results.
“Comcast is committed to bring the best content in Spanish to our customers,” said Ruben Mendiola, Comcast's vice president and general manager of multicultural video services. “We are excited to offer unprecedented minute-by-minute coverage of these historical presidential elections in Mexico.”
Multimedios network, available to Xfinity MultiLatino subscribers, has already been incorporating Milenio Television’s election reporting in its news programming. From today through the presidential election on Tuesday, it will completely switch over to Milenio TV’s election coverage.
“There is a burgeoning Mexican community in the U.S. – 63 percent of U.S. Hispanics are of Mexican origin – that is keenly interested and invested in what happens back home, so we’re excited that our MultiLatino packages are able to bring customers the kind of relevant and impactful programming they are looking for,” added Mendiola.