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Rogers launches SIP trunking for enterprise businesses

Mon, 05/14/2012 - 2:08pm
Mike Robuck

Rogers Business Solutions is now offering its SIP trunking services to enterprises in Canada that are seeking scalable voice services while using less equipment.

Rogers’ IP-based voice service complements its existing fiber-based Internet and WAN connectivity services. Some of the advantages of SIP trunking include reducing the total cost of ownership with fewer trunks that are priced less per call, as well as scalability to meet growing business demands.

SIP trunking offers a reliable method to connect business Private Branch Exchange (PBX) systems to the public phone network using a customer's pre-existing private data network. SIP trunking allows an office PBX system and the voice services they control to become an extension of the IP data network.

By combining voice services with the business data network, a SIP trunking platform can adjust to capacity requirements by dynamically allocating bandwidth as needed to support voice and/or data needs during peak hours.

"Companies wishing to add capacity to their business phone networks traditionally purchase a minimum quantity of dedicated lines or ‘trunks,’ in many cases forcing them to pay for more capacity than required," said Terry Canning, senior vice president of Rogers Business Solutions. "SIP trunking allows business operators to reduce these costs by purchasing smaller quantities and sharing access across multiple sites. Not only can companies ‘right-size’ their voice solutions using SIP trunking, they also benefit by avoiding delays in turning up more lines, as additional physical installations are not required with the SIP trunking service."

SIP trunking can also be used to provision other IP-based services – such as video, mobile and productivity applications – in the future over Rogers Communications’ national fiber network.

Charter Communications, Cox Communications, Comcast and Cablevision also offer SIP trunking services to business customers.

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