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FourthWall signs licensing agreement with Microsoft for STB data

Tue, 05/22/2012 - 10:23am
Mike Robuck

FourthWall Media has inked a licensing agreement with Microsoft Advertising for set-top box data collection and a report processing system from Microsoft.

FourthWall takes over the daily operations of Microsoft Advertising’s set-top box collection and analytics framework as part of its AdAim Network. In return, Microsoft Advertising will continue to have access to an anonymous and aggregated source of set-top data for the purposes of advertising-targeting services.

FourthWall Media’s AdAim Network product collects real-time set-top box data from digital cable homes within their participating footprint. AdAim Network also provides reports and analysis of this activity for all cable channels available within a participating system.

“The world of targeted television advertising and hyper-fragmented programming options for viewers is fast approaching,” said FourthWall’s Bill Feininger, senior vice president of media measurement. “What will reassure advertisers and programmers alike is a large, complete, unassailable picture of usage among all of the viewing options. With the completion of this agreement, FourthWall has extended its set-top box dataset and enhanced its ability to provide valuable insights on television media consumption. In addition, cable operators participating in the AdAim Network receive a valuable tool to access viewership activity of their own unique subscribers.”

FourthWall Media supplies set-top box data and reporting tools to the cable industry and consumers of information services through its AdAim Network product. FourthWall has also been active on the EBIF front in provisioning interactivity on Motorola and Cisco set-top boxes, as well as interactive applications such as widgets.

Dulles, Va.-based FourthWall has worked with the Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, Dish Network and several smaller operators.

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