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Cox, Verizon Wireless debut cross-promotion in Oklahoma

Tue, 05/15/2012 - 2:47pm
Mike Robuck

After previous deployments by Comcast and Time Warner Cable, Cox Communications is on the scoreboard now that it has rolled out its cross-promotional effort with Verizon Wireless in Oklahoma.

Starting today, customers in the Oklahoma City and Tulsa vicinities can purchase packages of Cox video, Internet and voice services and Verizon Wireless smartphones and tablets from either company. Customers can select their package preference from a range of offers that include video, Internet, home phone and mobile service.

Oklahoma was also one of the systems where Cox was offering its own wireless service through a partnership with Sprint Nextel, prior to pulling the plug in March.

New and current Cox Communications and Verizon Wireless customers who sign up for one of these packages from both companies may be eligible to receive a Visa prepaid debit card ranging from $100 to $400.

The options include:

New Cox customer offer

  • Purchase new Verizon Wireless service or upgrade existing Verizon Wireless service with a two-year agreement with three Cox services and get a $400 Visa prepaid card.
  • Purchase new Verizon Wireless service or upgrade existing Verizon Wireless service with a two-year agreement with two Cox services and get a $200 Visa prepaid card.
  • Purchase new Verizon Wireless service or upgrade existing Verizon Wireless service with a two-year agreement with one Cox service and get a $100 Visa prepaid card.

Existing Cox customer offer

  • Purchase new Verizon Wireless service or upgrade existing Verizon Wireless service with a two-year agreement with two new Cox services and get a $400 Visa prepaid card.
  • Purchase a new Verizon Wireless service or upgrade existing Verizon Wireless service with a two-year agreement with one new Cox service and get a $200 Visa prepaid card.

"We've made it easy to experience the entertainment and communications services of Cox with the country's fastest wireless network of Verizon Wireless," said Percy Kirk, senior vice president and general manager of Cox Communications Oklahoma. "Consumers can now get the most value and Oklahoma's best entertainment experience from these two great companies."

Comcast was the first cable operator out of the starting blocks with Verizon Wireless earlier this year, followed by Time Warner Cable last month.

To date, Comcast, Time Warner Cable, and now Cox Communications, have offered the joint marketing effort in areas where they don’t compete against Verizon’s FiOS service. Instead they are focusing on areas that AT&T serves.

Following on the heels of Time Warner Cable, Bright House Networks and Comcast agreeing to form a joint venture to cross-promote products with Verizon Wireless in December, Cox Communications struck its own agreement to do the same later that month.

The cable operators also agreed to sell their AWS spectrum to Verizon Wireless, but the FCC and the Justice Department have been fielding a slew of complaints from companies and organizations that are opposed to the deal.

Time Warner Cable, Comcast and Bright House Networks also formed a joint technology effort with Verizon Wireless, but so far there have been no announcements on what products or services the companies are working on, although Time Warner Cable executives have said there could be news before the end of the year. While Cox isn't a member of the technology joint venture, it expects to benefit from the work done there over time.

Verizon Wireless President and CEO Dan Mead and Comcast Cable President and CEO Neil Smit are scheduled to speak on a panel on Tuesday at The Cable Show.

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