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Cox Business cues up social media site for small businesses

Thu, 05/03/2012 - 2:36pm
Mike Robuck

Cox Business has launched a new website in order to help small businesses foster and coordinate their social media efforts.

The website, Blue Powered by Cox Business, is part of Cox’s strategy to help small business owners leverage technology to achieve their goals. The website was soft-launched near the end of March and marked the company’s first foray into engaging small businesses with a social media initiative. On the residential side, Cox Communications has been engaging its subscribers for several years with social media that includes Twitter and Facebook accounts.

Beginning this week, businesses can also interact with Cox via dedicated Google+, LinkedIn and Twitter destinations.

Cox said that Blue Powered by Cox Business provides its business customers with opportunities to self-educate and engage with experts and peers on the most current trends. Resources include educational video clips and articles from business, technology and industry experts, as well as interactive chat sessions with respected strategists.

"Business owners are just as active in online environments as consumers, but their activity is centered on garnering information to maximize business performance," said Ken Kraft, vice president of marketing at Cox Business.

The website will feature original content from approximately 30 contributors, including business experts from various industries, technologists, social media and marketing innovators, and influential writers. Cox executives will also share insights from their areas of expertise with site visitors.

The online content will revolve around relevant business themes, starting with “lead generation.” Current features include information and instruction on: recruiting with inbound marketing, using AdWords and social media lead generation, email marketing segmentation, building a sales team, and how to create webinars.

"The level of information and expertise present in one easy-to-navigate site is comparable to a world-class conference, where the content is regularly refreshed, visitors can interact directly with experts and the information is free," Kraft said. "When businesses succeed as a result of these tools, it benefits the entire ecosystem."

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