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NHL Network using CMC’s ad network

Thu, 04/05/2012 - 2:31pm
Brian Santo

The Comcast Media Center said the NHL Network is using its Advertising Distribution Network (ADN) to deliver promotional spot advertising to its affiliates.

ADN is a Web-based platform that delivers broadcast-ready spot advertising directly to cable and broadcast marketing and ad sales departments for editing or playback on local ad insertion systems.

ADN currently delivers advertising and cross-channel promotions for more than 220 television networks and advertising organizations.

The cloud-based service is utilized by broadcasters and cable systems, including 16 of the country’s largest cable MSOs, CMC said.

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