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Itaas brings icueTV into its fold

Mon, 03/05/2012 - 1:47pm
Brian Santo

Itaas has added icueTV’s enhanced TV (ETV) application authoring platform to its set of EBIF-based apps.

Last June, itaas began making a set of interactive apps it developed with third-party developers available under a program it calls iLaunch. Itaas tests the applications for EBIF compliance and then makes them available to its customers. Among the MSOs itaas has worked with are Cox Communications, Charter Communications and Insight (now part of Time Warner Cable).

With the addition of icueTV’s platform to its iLaunch program, itaas can give its customers the flexibility to customize their own ETV applications.

IcueTV’s platform is sort of a template for making interactive templates. It allows operators to create reusable EBIF-compliant application templates for a set of applications that include t-commerce and electronic fulfillment on request for information (RFI) through the “Click to Text” and “Click to Email” applications. The ETV applications can also incorporate in-program local advertisement through pre-bound and late-binding support, itaas explained.

With icueTV as a part of the iLaunch program, itaas will continue to offer its customers a host of interactive applications that allow enhanced TV viewing experiences for consumers. Participating MSOs will also have instant access to a suite of business and management tools, allowing for real-time data analysis and lead generation tracking, itaas said.

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