Bright House reels in Spanish language movie channel in Fla.
Today, Bright House Networks launched ViendoMovies – a 24-hour, commercial-free film channel that features contemporary and originally produced Spanish movies – in its Florida markets.
The ViendoMovies video content is available to Bright House Networks customers in both linear and on-demand. Aside from satellite video providers, Bright House Networks competes with Verizon's FiOS video service in Florida.
"We are excited about our presence on Bright House Networks, a prestigious company that serves very important communities in the Hispanic market," said Luis Villanueva, president and CEO of SomosTV, the company that produces and distributes ViendoMovies. "We have no doubt that ViendoMovies will strengthen the company's offering in a genre that is key to the Hispanic TV audience and that they will be able to enjoy our films both on our channel and on free VOD.
"We are sure that many Bright House Networks customers will pay attention to films that they have never seen before, with a top quality that has impacted the industry worldwide."
ViendoMovies features films from Spanish countries in Latin America (Mexico, Colombia, Venezuela, Peru, Chile, Uruguay, Argentina and others) and from Spain. It also caters to both U.S. and Latino festivities, with special programming and on-air pieces that emphasize the contributions of Latinos in the United States.