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Mediacom reaps rewards of analog-to-digital conversion projects

Fri, 02/03/2012 - 1:45pm
Mike Robuck

Mediacom Communications’ analog-to-digital conversion project is paying off with more HD channels for the cable operator’s subscribers in Iowa, Alabama and Florida.

Late last month, Mediacom added 23 new HD channels, for a total of 101 HD channels, in a nine-county area in its Cedar Rapids/Iowa City market. With the additions, Mediacom said it was the first service provider in the state to top the 100 mark with HD offerings.

The newest arrivals to the HD lineup included Fox Business Network HD, CBS Sports HD and HD versions for 15 premium channels that are part of customer subscriptions to HBO, Showtime or Starz.

The new HD offerings in Iowa were the direct result of Mediacom’s analog-to-digital conversion project that took flight early last year.

Mediacom’s Cedar Rapids headend is the company’s second-largest customer area while Iowa has Mediacom’s highest concentration of subscribers.

In Mediacom’s Florida/Alabama market, the company added 45 new HD channels in November to push that HD lineup beyond 100 choices. Mediacom started its all-digital conversion project in Florida/Alabama this past summer.

Mediacom, the nation's eighth-largest cable operator, is offering digital terminal adapters (DTAs) with rent-free leases, and customers can receive them for all non-digital televisions. Mediacom is using DTAs from Technicolor for the bandwidth reclamation projects.

“Last February and March we made a significant investment to transition customers more completely into the digital world.  This meant new digital adapters if they were still using analog televisions.” said Doug Frank, the company’s regional vice president in Iowa.  “In return, we promised to deliver 100 HD channels and the fastest broadband speeds. We’re grateful that our customers responded positively and have been able to see their HD channel choices expand several times over the past eight months.”

Since its completion in early April, similar digital upgrades have been completed or started in six other Mediacom service areas in the Midwest and Southeast. Digital conversions are currently underway in Des Moines and the Quad Cities.

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