Elemental Technologies has hired David Godfrey as vice president of sales in Asia.
Based in Hong Kong, Godfrey will lead sales and service efforts in the Asia-Pacific region. Elemental's customers in the region include KBS (Korean television network) and Hyundai Heavy Industries in Korea, NHK (Japan Broadcasting Corp.) in Japan, and Sky Racing and Network 10 in Australia.
Prior to joining Elemental, Godfrey served as chief sales officer and co-founder at Imaginasia, a service organization that facilitates the sale of products from around the world into media and entertainment markets in Asia.
Prior to that, Godfrey held a variety of roles at NDS Limited and Tandberg (now part of Ericsson). While at Tandberg, Godfrey played a critical role in scaling the video infrastructure company to a leading position in Asia.
"Our presence in Asia continues to grow as content owners and service providers implement multi-screen strategies for distributing premium content," said Dan Marshall, senior vice president of worldwide sales and service at Elemental Technologies. "Bringing David Godfrey and his extensive experience in the international digital media market to Elemental is vital in providing customers in Asia with unsurpassed solutions for multi-screen video delivery while expanding our footprint in the region."
Elemental, which specializes in multi-screen video delivery, currently claims more than 100 enterprise customers worldwide, including Disney, ESPN and HBO.