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Cablevision preps app to buy Super Bowl merchandise

Fri, 02/03/2012 - 1:47pm
Brian Santo

Cablevision is getting ready to enable its subscribers to buy NFL products during the Super Bowl. The shopping opportunity will be available on televisions, mobile devices and the web.

Let’s see, Cablevision operates in New York City; the New York Giants are in the Super Bowl; New York fans are as rabid as any fans anywhere…

...Cablevision might have an idea there.

Cablevision is working with Shazam, Delivery Agent, Inc., which specializes in multichannel commerce for the sports and entertainment industry, and FMI, Inc., the exclusive operator of the NFL shop, to give consumers the ability to buy NFL paraphernalia.

On TV, Cablevision will enable subscribers to purchase Super Bowl merchandise on its Market Showcase, iO TV Channel 602. Consumers can push the select button on their remote controls to request an immediate call from the NFL Experience Super Store’s customer service representative.

Concurrently, consumers who use the Shazam App during the game will be served contextually relevant Super Bowl products to their mobile device. After a product is identified, consumers will be able to purchase the product via Delivery Agent’s mobile storefront and securely checkout using Delivery Agent’s TV Wallet, the transaction engine used by media companies to process transactions across the web, mobile, tablet and ITV.

The draw will be Super Bowl XLVI and New York Giants products typically available only to those in attendance at the Super Bowl at Lucas Oil Stadium in Indianapolis. Shortly following the crowning of the Super Bowl XLVI champions, the merchandise inventory will be updated to showcase the winning team, Cablevision said.

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