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CMC delivers CBeebies preschool channel over VOD

Tue, 01/24/2012 - 2:17pm
Mike Robuck

BBC Worldwide picked the Comcast Media Center to pitch the programming from Spanish-language channel CBeebies from the CMC's video-on-demand content distribution platform.

"CBeebies is a great addition to a library of on-demand programming that's designed for cable system operators looking to meet their digital video revenue and customer retention goals with a high-quality, cost-effective VOD solution," said Richard Buchanan, vice president and general manager of content services at the Comcast Media Center. "The reach of the CMC's VOD platform helps ensure a greater number of parents and teachers can take advantage of CBeebies' award-winning educational programming, and we are proud to support its adoption in the Americas."

CBeebies is the preschool brand of BBC Worldwide Channels. The channel's content mixes animation, storytelling, puppets and live-action programming with a wide selection of animated titles, such as "El Jardin de los Suenos," "Dibujemos con Squiglet" and "Boogie Beebies," as well as series that include "El Closet de Cloe, Zigby and Finley: El Camioncito de Bomberos."

"We're pleased to provide our affiliates with high-quality Spanish-language programming, featuring a great selection of shows specifically designed by experts for young audiences," said William Graff, vice president of programming at BBC Worldwide Channels Latin America/U.S. Hispanic. "CBeebies in Spanish via video-on-demand is a great way to bring Hispanic viewers high-quality and engaging content that parents and educators can trust and programs that provide children with educational yet entertaining experiences to help them learn through play."

CMC's VOD distribution encompasses cable systems across multiple MSOs serving more than 56 million VOD-enabled households in the U.S. and Canada.

CMC, which distributes more than 12,000 hours of on-demand video programming per month, provides its range of VOD services from one central location, including content acquisition, transcoding, editing, distribution and quality control.

The platform operates with automated workflows and remote management capabilities to accelerate the delivery of VOD content. In addition to its role in uploading and managing television programming and related metadata, the CMC's Web-based portal lets clients track each VOD asset from CMC receipt to distribution across the VOD platform's footprint.

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