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Cass Cable TV picks Adara for SDV upgrade

Wed, 11/09/2011 - 2:32pm
Mike Robuck

Cass Cable TV, a triple-play service provider that serves central Illinois, has opted to use Adara Technologies' hosted switched digital video platform for its network upgrade.

By using SDV, Cass Cable TV will be able to offer its 16,000 subscribers more HD channels, a new user interface (UI) and IPTV applications. The full-lineup SDV network upgrade also enables set-top boxes, conditional access system (CAS) and headend equipment provided by Motorola to coexist with Cisco set-tops, CAS and equipment.

The Adara platform will enable Cass Cable TV – currently a Moto-shop cable operator – to maintain and cap its Motorola headend and digital set-top box investment while simultaneously growing its HD video services offering and revenues using Cisco SDV technology and advanced Internet-connected set-tops.

"As a Moto-shop, it never occurred to us to look at a Cisco-based solution," said Tom Allen, vice president and chief operating officer of Cass Cable TV. "Our past investment in Motorola is completely secure. We are now in a position to offer hundreds of HD channels, whole-home DVR and many more advanced services, and this is only the beginning."

The Adara solution incorporates Cisco's SDV technology to deliver incremental HD services, and it combines Cisco's Web-connected set-top boxes with a next-generation UI for interactive Web applications traditionally associated with IPTV deployments.

"Over the past two years, we looked at a number of upgrade options, including analog reclamation using DTAs (digital terminal adapters), in particular, but the huge investment required versus the ultimate benefit to us and our customers did not come close to meeting even a reasonable threshold," said Gerald Gill, president of Cass Cable TV. "Then we found the Adara Hosted and Managed SDV solution that delivers an order of magnitude more, at a fraction of the cost. None of the other options were even close from every important perspective, including cost, time to market, effective capacity increase, new services and revenues enabled, future-proofing, and IPTV migration."

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