In the media: Cinemark objects to Universal early VOD test
Cinemark said it will not screen the film "Tower Heist" in any of its theaters if Comcast and its Universal film unit go ahead with a plan to make the film available on-demand only three weeks after it opens in theaters.
Comcast and Universal said they would test market the early VOD release in Atlanta and in Portland, Ore., at a premium price of $60.
Cinemark has approximately 300 theaters, including complexes in both test market cities.
In a statement originally made to the Los Angeles Times, the movie chain said: "Cinemark has urged Universal Pictures to reconsider its market test of this product. If Universal Pictures moves forward with its 'Tower Heist' premium video-on-demand offering, as announced, Cinemark has determined, in its best business interests, that it will decline to exhibit this film in its theaters."
The LA Times also reported that Universal had given all of the theater chains advance notice of its plans and had offered to compensate them if ticket sales were compromised by its test.