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HBO Go heads to Roku's streaming platform

Tue, 10/11/2011 - 9:10am
Mike Robuck

HBO Go will launch on Roku's streaming platform later this month, and Roku also dropped the price of its set-top boxes.

For those who already subscribe to Time Warner's HBO network through a video provider, HBO Go will be available for streaming across Roku's devices at no additional cost.

HBO Go provides instant access to shows such as "Game of Thrones," "Boardwalk Empire" and "True Blood," plus HBO original films, miniseries, sports, documentaries and specials.

"The HBO Go app has been wildly popular with our on-the-go viewers who enjoy being able to instantly access our programs on their mobile devices," said Bernadette Aulestia, senior vice president of domestic network distribution and marketing at HBO. "Now through our partnership with Roku, we will make these programs available on Roku streaming players, allowing our customers to stream them directly on the TV whenever they want."

Roku's video lineup includes Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. Recently launched channels include Disney.com, AOL HD and FoxNews.com.

Roku also announced today it was cutting the price of its cheapest set-top box, which is called the Roku LT, to $50 from $60.

"Our goal is a Roku in every home," said Roku founder and CEO Anthony Wood. "The Roku LT opens up streaming to more people by lowering the cost of entry in these difficult economic times. With a $49 price and selection of more than 300 channels, we expect the Roku LT will be everyone's favorite holiday device."

HBO Go has deals in place with Charter Communications and Suddenlink. It's also available for viewing on iPhone, iPad and Android devices, as well as on Microsoft's Xbox.

Time Warner Cable and Bright House Networks are still working on deals to offer HBO Go.

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