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Cogeco pushes D3 speeds in Québec, Ontario

Fri, 10/07/2011 - 8:15am
Mike Robuck

Cogeco Cable has hit the gas pedal on its DOCSIS 3.0-based tiers in Québec and Ontario, as well as increased the monthly data caps.

The new speeds and higher monthly data transfer caps went into effect at the start of this month.

"Consumer Internet needs are changing faster than ever - customers want more speed, higher monthly data transfer capacity and flexibility. In our drive to satisfy them, we decided to enhance our HSI offering, not only to meet their expectations, but also to be proactive and bring the best the market has to offer to our territories," said Ron Perrotta, vice president of marketing and strategic planning at Cogeco Cable.

In the Québec and Ontario areas where DOCSIS 3.0 tiers have previously been launched, Cogeco's Ultimate 30 tier has changed to Ultimate 40, with download speeds increased from 30 Mbps to 40 Mbps and upload speeds from 1.5 Mbps to 2 Mbps. The bandwidth cap increased from 100 GB a month to 175 GB.

The Ultimate 50 tier has been upgraded to Ultimate 60, which includes download speeds of up to 60 Mbps and upstream speeds up to 2 Mbps and monthly data caps of 250 GB instead of the previous 150 GB.

For customers of Cogeco's TV or phone service, Cogeco's Ultimate 40 package is offered at $62.95 per month, and Ultimate 60 is offered at $92.95 per month. Cogeco customers who subscribe only to Cogeco Internet service pay $67.95 per month for Ultimate 40 and $97.95 per month for Ultimate 60. Cogeco said it was in the process of launching Ultimate 40 and Ultimate 60 in other areas of its footprint.

Where DOCSIS 3.0 wideband has been deployed, Cogeco has introduced its new Turbo 20 tier, which has download speeds of up to 20 Mbps, upload speeds of up to 1.5 Mbps, a monthly data transfer capacity of 80 GB and a cost of $1.50 per additional GB, up to $50 per month.

Cogeco also revamped its non-DOCSIS 3.0 data tiers in Ontario and Québec.

The cable operator's Express 4 tier, which has download speeds of up to 4 Mbps and a monthly data transfer capacity of 15 GB, replaced Lite, which offered download speeds of up to 3 Mbps and 10 GB of monthly data transfer capacity. The usage rate per GB exceeding the monthly data transfer capacity decreases to $1.50 from $2.50.

Express 8 replaced Lite Plus with a speed of up to 8 Mbps, instead of 7 Mbps, while the monthly data transfer capacity rises to 40 GB from 30 GB. The usage rate per GB exceeding the monthly data transfer capacity decreases to $1.50 from $2.00.

Turbo 14 replaced Cogeco's Standard package, offering download speeds of up to 14 Mbps and increasing the monthly data transfer capacity to 80 GB from 60 Mbps. The rate per additional GB remains at $1.50.

Furthermore, for the Express 4, Express 8 and Turbo 14 packages, the maximum monthly charge for additional GB has been increased to $50 from $30.The maximum monthly charge of $50 on the Ultimate 30 and Ultimate 50 packages has been removed, which means that bandwidth usage that exceeds the specified monthly data transfer capacity will be billed at $1 per additional GB, with no maximum limit.

"We are constantly alert to market trends. In designing the evolution of our portfolio of HSI packages, we made sure that the slight rate increases that reflect significant enhancements to our service offering remain very competitive," Perrotta said.

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