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CMC adds AMC, Turner to ad distribution channel roster

Thu, 10/06/2011 - 8:25am
Mike Robuck

Comcast Media Center (CMC) has added AMC and Turner Networks to its advertising distribution network, bringing the total number of cable channels delivering on-air promotional content to cable operators via the service up to 220.

Comcast Media Center's advertising distribution center (ADN) is a Web-based platform that delivers broadcast-ready spot ads directly to cable and broadcast marketing and ad sales departments for editing or playback on local ad insertion systems.

Among the cable and broadcast systems that use the Comcast Media Center's ADN are 16 of the nation's largest cable MSOs. Affiliated users of ADN also include most of the cable MSOs represented by NCC Media, an advertising sales firm that reaches an estimated 98 percent of all multi-channel homes. In addition, ADN delivers on-air content from the Ad Council for use by local broadcasters and cable system operators.

"The ADN solution for delivering spot advertising to cable headends has resonated with the industry," said Richard Buchanan, CMC's vice president and general manager of content services. "At any given time, we host more than 2,500 ready-to-air spot commercials uploaded into the system by our programming network and advertising sales clients for use by cable systems and broadcast stations across the continent."

Launched in 2007, ADN's entire spot delivery process is automated, including receipt, notification, tracking, previewing, reformatting and delivery. ADN's cable system affiliates can search and preview the spots and other video assets, including materials that have been customized for particular affiliates. Affiliates can download high-resolution versions of the spots directly from the ADN portal to their local editing suites or directly to their local ad servers.

ADN also offers a reporting package that allows advertising agency and programming network clients to track downloads of their campaign materials.

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