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Amazon ads fuel to fire with Disney-ABC content

Mon, 10/31/2011 - 2:46pm
Andrew Berg, Wireless Week

As Netflix struggles, Amazon's streaming service has inked brand new deals with major studios to bring more content to its Kindle Fire tablets.

Amazon today added more titles to Prime Instant Video with a new digital video licensing agreement with Disney-ABC Television Group. The agreement will allow Amazon Prime members to instantly stream a broad selection of library content from ABC Studios, Disney Channel, ABC Family and Marvel. The agreement was brokered by Disney-ABC Domestic Television with Amazon.

"We are excited to add some of the very best content available from Disney-ABC to Prime Instant Video," said Brad Beale, director of video content acquisition for Amazon. "This includes every episode of past seasons from the ABC hits ‘Lost’ and ‘Grey's Anatomy,’ fan favorites like ‘Felicity’ and ‘Greek,’ the popular Disney Channel show ‘Phineas & Ferb,’ and great animated series from Marvel. We're working hard to add even more selections for Kindle Fire customers and Prime members leading up to the holidays and expect to have nearly 13,000 titles available in Prime Instant Video by early next year."

Amazon is seen by many as one of the few companies that has in place a complete billing and content ecosystem comparable to those of Apple's iTunes. Amazon also offers the Amazon Appstore for Android.

For $79 per year, Amazon Prime members get unlimited instant access to nearly 13,000 movies and TV shows. Since the launch of Prime Instant Videos, Amazon has secured licensing deals from partners such as CBS, Fox, PBS, NBC Universal, Sony and Warner Bros.

Customers can watch movies and TV shows from Amazon Instant Video or Prime Instant Video on a Mac or PC, or directly on a TV with any of the 300 compatible devices, including the new Kindle Fire.

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