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Time Warner Cable's 'Connect a Million Minds' tops 400,000

Fri, 09/02/2011 - 8:10am
Mike Robuck

Time Warner Cable's “Connect a Million Minds” philanthropic initiative, which was launched in 2009 as a way to improve educational efforts in science, technology, engineering and math (STEM), recently topped the 400,000 milestone for participants.

Since the program's launch in 2009, thousands of people from all 50 states have visited Connectamillionminds.com and pledged their commitment to connect young people to hands-on STEM opportunities like science fairs, robotics competitions, science camps and more.

"We are very excited to have reached this significant milestone less than two years into our initiative," said Tessie Topol, Time Warner Cable's senior director of strategic philanthropy and community affairs. "We look forward to connecting more young people to opportunities today that can inspire them to pursue STEM education and careers tomorrow."

To help drive consumers to its website to pledge, Time Warner Cable has recently launched several new awareness-raising campaigns. In January, the company introduced new public service announcements that feature Time Warner Cable employees sharing how their volunteering experiences have made a difference in their communities.

More recently, the company premiered "It Ain't Rocket Science," a half-hour special highlighting efforts to engage young people around science and technology.

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