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Neustar, RadiantGrid to use Civolution's watermarking tech

Tue, 09/13/2011 - 8:00am
Brian Santo

Civolution's forensic video watermarking technology is going to be adopted by Neustar Media for the UltraViolet standard – aka the digital locker in the sky.

Neustar also released a version of UltraViolet optimized for use in the U.K.; the approach was originally formulated to be used in the U.S.

Separately, RadiantGrid will integrate Civolution technology in its transcoding platform. 

Neustar and Civolution are working together to incorporate the latter's watermarking and fingerprinting approach within the UltraViolet standard.

The addition of watermarking enables additional security features for digital content distribution, such as the secure distribution of premium movie content by allowing Neustar to meet the Hollywood Studios' requirements for offering premium content during early release windows. 

"While fingerprinting and watermarking solutions are not required under the current UltraViolet licenses, our work with Civolution demonstrates the power and flexibility of the UltraViolet platform and potential consumer models that could be enabled," said Timothy Dodd, vice president and general manager of Neustar Media.

RadiantGrid, meanwhile, will be providing a Watermark Management service within its RadiantGrid platform that will support the insertion of watermarks into content during the transcode phase using Civolution's NexGuard solution. This service, offered by RadiantGrid, is based on a central watermark identifier repository.

"Users will benefit from the combined solution to deliver mezzanine files with identification of each distribution channel,'' says Jean-Michel Masson, senior vice president of watermarking solutions at Civolution. "By offering the NexGuard forensic watermarking with one of the most efficient transcoding platforms available today, we can ensure that movie and television content rights owners have an advanced protection solution for pre-release content."

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