Microsoft is reportedly in talks with Comcast and Verizon in regard to partnerships that would stream TV content over its Xbox 360 gaming consoles.
According to a blog on Digiday, which cited anonymous sources, Comcast is nearing a deal that would allow Xbox 360 users to sign up for its cable TV service. The service would bypass set-top boxes by allowing users to view live or on-demand video content over their Internet-connected consoles.
Comcast declined to comment on whether it was negotiating with Microsoft.
Microsoft took the wraps off of its live Xbox TV service during a gaming Expo in June and said at the time that it would seek distribution partners. One of Digiday's sources said deals with Comcast and Verizon could be completed within a month, while another said the timing was more fluid.
Microsoft is slated to launch its live TV service this fall.
Digiday also reported that Microsoft was trying to close deals with consumer electronics manufacturers, including Samsung. The end goal would be building a Windows Live gaming hub into Internet-connected TVs.
Lastly, Digiday said Microsoft was still in the hunt for Hulu despite previous reports that ruled it out of the bidding process.