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icueTV participates in SureWest t-commerce app

Thu, 09/22/2011 - 8:50am
Brian Santo

That t-commerce application SureWest is doing, where its subs can buy a DVD of a VOD movie they're watching? It's being enabled not only by SeaChange, but by icueTV, as well.

SureWest is using icueTV's back office management and fulfillment systems to process and fulfill orders for the service placed through the SeaChange t-commerce VOD "Watch & Buy" application.

IcueTV and SeaChange have been working together on solutions for interactive t-commerce since late last year. SureWest in Kansas City is the first cable operator to deploy the combination.

The SeaChange Watch & Buy program includes a lightweight set-top box application, with a customized user interface that will use icueTV's managed back-end order fulfillment service. A DVD symbol appearing next to select titles in SureWest's VOD library alerts subscribers that the title is also available for purchase as a DVD or Blu-ray disc.

"We are thrilled to be a part of the very first, true t-commerce deployment with SeaChange and SureWest," said Michael Huegel, founder and CEO of icueTV. "It demonstrates our flexibility and seamless integration to the SeaChange VOD Watch & Buy front-end application with our back office electronic order fulfillment services. Our robust VOD solution possesses many of the same features as our standardized electronic RFI and t-commerce capabilities. Our back office services are able to support any third-party applications, managing, processing and fulfilling any request whether VOD, set-top box or IPTV."

IcueTV's offering provides real-time, measurable transaction data with instant results of the campaign's performance.

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