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Charter Media to sell ad inventory for U-verse

Thu, 09/15/2011 - 8:50am
Brian Santo

Charter Communications' advertising arm has arranged to sell ad inventory for AT&T U-verse. The arrangement will begin in St. Louis, and then will expand to other unspecified markets.

The deal is similar to others that larger MSOs have been entering with AT&T U-verse and Verizon FiOS for some years now. Comcast Spotlight, for example, has been selling ad space for FiOS for more than two years. Time Warner Cable Media cut a similar deal with AT&T to resell U-verse ad spots in April.

Charter Media will sell advertising spots for AT&T AdWorks across more than 50 cable networks, including USA, Food Network and ESPN HD. Charter will begin representing AT&T U-verse advertising inventory in St. Louis for commercials airing on and after Oct. 31, with more markets launching in the coming months.

"Advertisers will enjoy an easier, more effective way to increase their reach," said Jim Heneghan, president of Charter Media. "Our strategy is to provide more comprehensive customer solutions across multiple platforms to help our clients grow their businesses. This agreement is one more way we're helping expand productivity and effectiveness."

"AT&T AdWorks is excited to work together to make AT&T U-verse inventory available to local market television advertisers through the Charter Media sales team," said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks. "This agreement adds significant value to the local advertising offerings as provided by the Charter Media sales team and creates a streamlined process for media buyers in terms of seamless planning and buying."

NCC, the nation's largest spot cable sales organization, will manage multi-market buys on both the Charter and AT&T U-verse TV services for national advertisers.

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