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Suddenlink doubles up on VOD capacity

Wed, 08/17/2011 - 8:20am
Mike Robuck

Suddenlink recently doubled the capacity of its video-on-demand (VOD) service from 10,000 to 20,000 hours in most of its footprint where VOD is available.

Suddenlink has the storage and streaming separated on its VOD pumps, which made it easy and cost-effective to upgrade the storage, according to a company spokesman.

With the additional storage, Suddenlink now offers more than 8,000 VOD titles and is working to expand its library substantially by year's end.

The increased VOD offerings were one of the end results from Suddenlink's Project Imagine initiative. Through Project Imagine, Suddenlink has significantly expanded the reach of its VOD service to more than 78 percent of its customers. 

Project Imagine, started in late 2009, is the company's nationwide capital investment program, calling for approximately $350 million over three years, above and beyond Suddenlink's traditional capital spending levels. 

In addition to more VOD offerings, Project Imagine's roadmap also includes more HD choices, expanded digital phone service and DOCSIS 3.0 deployments.

Suddenlink said in last week's second-quarter earnings results that it had completed approximately 70 percent of its anticipated capital expenditures for Project Imagine, and it expected to be 80 percent complete by year's end.

Suddenlink, the nation's seventh-largest cable operator, has also upgraded data speeds in several of the former NPG Cable systems it purchased earlier this year. Suddenlink plans on adding new and faster services, including a DOCSIS 3.0-based 50 Mbps tier, in many more systems by year's end.

The former NPG systems are in St. Joseph, Mo.; Mammoth Lakes, Calif.; and several clustered Arizona communities, including Flagstaff, Sedona, Lake Havasu and Kingman.

Suddenlink closed on the NPG Cable deal in April.

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