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Time Warner Cable drops Start Over, Look Back into Dallas

Fri, 07/22/2011 - 8:20am
Mike Robuck

Thanks to the launch of its Whole House Digital DVR service, Time Warner Cable digital subscribers in the Dallas area now have access to the company's Start Over and Look Back features.

Look Back and Start Over became available to customers with the home networking DVR service earlier this week, and both will also be available to customers who have an HD DVR or an HD set-top box by the end of September.

While Look Back was in the works for years, Bright House Networks actually launched it earlier last year. Time Warner Cable first launched the feature in November.

While Start Over, which was first launched in Columbia, S.C., in 2005, allows viewers to restart a show in progress the same day it airs, Look Back provides a three-day viewing window of opportunity once a program has aired. Time Warner also offers some of the same shows in its on-demand service, which are generally available one to eight days after the original airtime.

Time Warner Cable said there would be 95 channels (60 in standard-definition/35 in HD) that are Start Over-enabled and 45 Look Back channels (23 SD/2 2HD) enabled in the Dallas area. Channels such as Bravo, Discovery, USA, Disney, Food Network HD, KXAS HD, History and WFAA HD are some that will be available using these features.

"Giving our customers the flexibility and ease to watch their favorite programs at any time and in any room is a top priority that continues to drive the development of innovative products and services like Whole House DVR, Start Over and Look Back," said Gordon Harp, regional vice president of operations for Time Warner Cable in Texas. "For our Dallas-area customers, our Start Over and Look Back features are another example of our investment in the cutting-edge technology no other provider can deliver."

On average, more than 45 percent of Time Warner Cable digital customers in Texas use Start Over or Look Back each month. Channels including FX, MTV, Nickelodeon, History, Cinemax and Starz are among the most popular for Texas customers who use the Start Over feature. Top performers for use of Start Over and/or Look Back per Texas market are typically local broadcast news, premium networks, movie channels and children's programming.

Time Warner Cable’s Whole House DVR home networking service made its debut in February, with launches in its East Region and Carolina systems.

The service, which allows viewers to start watching a program in one room and finish watching it in another, starts at $35.97 a month in the Dallas area.

Yesterday, Time Warner Cable added ESPN Deportes HD to channel lineups in Dallas, Austin, Waco, Killeen, Beaumont and the Rio Grande Valley in Texas.

ESPN Deportes HD is available to HD customers with an HD set-top box and HD television, and digital cable TV service is also required.

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