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Cox checks off Roanoke, northern Va. from wireless launch list

Thu, 07/14/2011 - 8:40am
Mike Robuck

Cox Communications took another step toward having its wireless service in more than 50 percent of its footprint by year's end with recent launches in Roanoke and northern Virginia.

Early last month, Cox started advertising its mobile phone and mobile Internet service, which it calls "Unbelievably Fair," in Roanoke and northern Virginia and announced this morning that customers could now sign up.

The two new markets wrapped up the rollout of Cox's wireless service in Virginia. Hampton Roads, Va., was one of the first markets to launch the service in November of last year.

To date, Cox Wireless is also available in Omaha, Neb., Orange County, Calif., Oklahoma City and Tulsa, Okla., Rhode Island, and Cox communities in Connecticut and Cleveland, Ohio. Additional markets this year include San Diego and Santa Barbara, Calif., Topeka and Wichita, Kan., and much of northwest Arkansas.

"Our customers tell us every day that they would like to add wireless service to their Cox bundle," said Kelly Williams, Cox's vice president of wireless products and operations. "We are very excited to bring our fair approach to wireless to consumers in Roanoke and northern Virginia. We've taken a unique approach to add extra value to our wireless offer, and it's resonating with consumers."  

Cox has previously said the company is already nearly doubling its projected subscriber forecast in the areas where the phone and mobile broadband service has launched.

Cox is using Sprint's 3G CDMA EVDO Rev A network to provision its wireless service.

In May, Cox announced it was no longer building its own 3G network.

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