SeaChange International and This Technology have teamed to create a single system with which video operators can manage advertising campaigns across video-on-demand, Internet and mobile platforms.
The system combines the former's Infusion Advanced Advertising Platform with the latter's SpotLink software. Together they allow operators to use existing broadband servers for placement decisions, including dynamic pre-, mid- and post-roll ad insertion into VOD.
The solution leverages the SCTE 130 advertising specification and the Internet Advertising Bureau's (IAB) Video Ad Serving Template (VAST) specification to interconnect VOD with broadband Internet and mobile advertising systems, forming a true multi-screen advertising management and delivery platform.
"The video advertising landscape is seeing a dramatic change with the integration of Infusion and SpotLink, effectively bringing together the worlds of traditional video with Web and mobile," said Malcolm Stanley, general manager of disruptive technology and monetization at SeaChange. "Video operators now have a powerful new value proposition to offer advertisers: the ability to dynamically insert ads across their VOD, Internet and mobile platforms and come back with detailed reporting under a single campaign."