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Cox queues up Roanoke, N. Va. for wireless service

Fri, 06/10/2011 - 8:35am
Mike Robuck

Cox Communications has begun seeding Roanoke and northern Virginia with advertising for its wireless service as a precursor to launching it in those areas.

Cox has previously stated its goal of having its wireless service, which is called "Unbelievably Fair," deployed in more than 50 percent of its footprint by the end of this year. Cox didn't say when the Roanoke and northern Virginia deployments would take place.

After some delays, Cox first rolled out the wireless service in November of last year in Hampton Roads, Va., Omaha, Neb., and Orange County, Calif., all of which were trial locations prior to the launches.

Cox has subsequently rolled out its wireless offering, which uses Sprint's network, to Tulsa and Oklahoma City in Oklahoma, Rhode Island, and communities served in Connecticut and in Cleveland, Ohio.

According to Cox, the company is already nearly doubling its projected subscriber forecast in the areas where the phone and mobile broadband service has been launched.

"The Unbelievably Fair value proposition has received a very enthusiastic response from our wireless customers, and we look forward to bringing the same value and conveniences to consumers in Roanoke and northern Virginia," said Kelly Williams, Cox's vice president of wireless products and operations.

Late last month, Cox announced it was no longer building its own 3G network.

Cox hasn't revealed its plans for the wireless spectrum that it won in Federal Communications Commission auctions in 2006 and 2008.

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