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TWC names 1st president of TWC sports; new CFO waits in wings

Tue, 05/24/2011 - 8:30am
Mike Robuck

Time Warner Cable has hired David Rone as the company's first president of TWC Sports, and the op is also close to hiring a new chief financial officer.

In the newly created position of president, Rone will provide leadership for Time Warner Cable in the sports community to strengthen the company's position as a sports content provider.

He will work on forging relationships with sports leagues, conferences, teams, programming providers and others in the sports industry to enhance Time Warner Cable's sports products and marketing.

A top priority for Rone will be building and leading Time Warner Cable's new regional sports network in Los Angeles, which will feature Los Angeles Lakers games and other sports content when it debuts next year.

Rone is based in Los Angeles and will report to Melinda Witmer, Time Warner Cable's executive vice president and chief video and content officer. He will oversee the company's sports programming and existing sports channels.

"Sports is among the most important content to our customers, and we see significant potential in delivering on their desire for compelling sports programming and experiences," Witmer said. "Under David's leadership, I am certain we will build a distinct and valuable brand for TWC Sports, innovate in the sports programming field and deeply engage sports fans across Time Warner Cable's platforms."

Rone joined Time Warner Cable from Evolution Media Capital (EMC), a boutique investment banking firm for the media and sports industries, which was formed in partnership with Creative Artists Agency (CAA), an entertainment and sports agency.

Prior to joining EMC, he served as co-head of CAA Sports, which represents athletes and sports professionals and advises many leading sports organizations. Previously, Rone served as executive vice president of Fox Sports Networks and general manager for Fox College Sports.

In other Time Warner Cable news, The Wall Street Journal reported that the nation's second-largest cable operator is close to naming XL Capital chief financial officer Irene Esteves as its new CFO after a five-month search.

In December, former CFO Rob Marcus was promoted from his position as chief financial officer to president and chief operating officer. Marcus replaced Landel Hobbs as chief operating officer, while Hobbs subsequently left the company after nine years of employment.

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