BlackArrow has hired cable business development veteran Laurel Gilbert as its vice president of service provider solutions.
With BlackArrow, Gilbert will be responsible for sales and business development of service provider accounts across North America.
Gilbert joined BlackArrow with more than 13 years of experience in the cable technology industry. She has held various senior business development and sales positions with Sigma Systems, Microsoft, Digeo and Starz Entertainment.
"Laurel Gilbert has a broad range of expertise and relationships that are key to BlackArrow's continued growth," said Nick Troiano, president of BlackArrow. "Her contributions to the team will be invaluable as we help our service provider customers build profitable on-demand businesses across a variety of viewing platforms."
Before joining BlackArrow, Gilbert served as director of business development for Sigma Systems of Canada's advanced advertising solutions. Prior to Sigma, she was business development and strategy analyst for Microsoft Advertising's Emerging Media Group, where she was charged with extending Microsoft's online advertising solutions into service providers' digital TV and emerging advertising platforms.
Earlier, Gilbert was vice president of sales for national accounts at Digeo, where she drove distribution and expanded the market footprint for the company's Moxi DVR product line, which was later bought by Arris.
Gilbert also held various sales leadership positions at Starz Entertainment Group, where she was accountable for content distribution and affiliate sales and marketing strategy for various Tier 1 service providers.
Gilbert is a member of Women in Cable Telecommunications (WICT), the CTAM On-Demand Consortium and the Society of Cable Telecommunications Engineers (SCTE).