The ad operations of Time Warner Cable and AT&T have agreed to let TWC sell ads on U-verse in markets where the two both provide service.
Rival providers offering ad sales across their respective networks has become fairly commonplace. Comcast and Dish Network recently entered into a similar deal, and others have made similar arrangements in other areas.
TWC Media will sell ads across more than 50 cable networks, including TBS, USA and ESPN HD in Los Angeles, Dallas, Cleveland, San Antonio, Milwaukee, Austin and other cities.
"We are excited to provide our regional advertising partners with a simple and easy way to increase their reach," said Joan Gillman, president of Time Warner Cable Media Sales. "This agreement is a continuation of our strategy to provide the most advanced video advertising solutions across the largest footprint. We are delighted to add AT&T U-verse to our current partners."
"We look forward to working together to make AT&T U-verse inventory available to local market television advertisers through the TWC Media sales team," said Greg McCastle, senior vice president of AT&T Advanced Ad Solutions. "This new agreement will add qualitative and quantitative value to the local advertising offerings put forth by the Time Warner Cable sales team and make life easier for media buyers in terms of seamless planning and buying."