Comcast is looking for 300 new employees for its new Spanish-language call center in Miramar, Fla., that is slated to open next month.
The Hispanic population has been on the rise in the United States, and Comcast said it was working to meet the needs of this burgeoning demographic. According to the 2010 U.S. Census results, the Hispanic population in the United States has surpassed 50 million.
The new call center will better serve the needs of Comcast's Spanish-speaking customers. To the new jobs, Comcast is seeking individuals who are bilingual in Spanish and English and who have at least one to two years of sales experience.
"We've been extremely focused on bringing an enhanced entertainment experience to the growing Hispanic community, but just as important is delivering top-notch service," said Filemon Lopez, senior vice president of Comcast's Florida East Coast Region. "By creating a dedicated Spanish-language Center of Excellence, we can leverage our investments in sophisticated tools and advanced technology and deliver specific employee training on our unique Hispanic product offerings to deliver a consistently high-quality experience to Spanish-speaking consumers."
Ethnic diversity was one of the conditions for Comcast's purchase of the majority stake in NBCUniversal. Comcast has increased the amount of Spanish-language programming on TV, on-demand and online with the launch of Xfinity TV in Spanish.
Comcast also offers international calling plans for Latin America and other Spanish-speaking areas and has launched a Spanish version of SmartZone Communications Center, an online destination where customers can access and control their e-mail, voicemail, address book and calendar, as well as program their DVR.