Cox launches HBO Go, Max Go for TV Anywhere service

Fri, 03/04/2011 - 7:25am
Mike Robuck

Cox Communications has launched HBO's online video destinations – HBO Go and Max Go – for free to its digital customers that subscribe to the premium channels.

In a move that was widely seen as a means to combat Netflix, Time Warner announced on Wednesday that it would expand the amount of movies and TV programming it would make available for cable, satellite and telco providers' TV Anywhere services.

Previously, HBO Go featured about 600 titles, but that amount was increased to 1,400 shows, which is essentially full access to all of its programming, on Wednesday. Cox officially launched HBO Go and Max Go yesterday, with the latter service adding more than 450 titles for viewing.

"This is just the latest in new viewing options that we are delivering to our valued customers," said David Pugliese, senior vice president of product marketing for Cox. "Now Cox Advanced TV subscribers with HBO and Cinemax have even more ways to watch their favorites – when they normally air, on-demand and now online! Customers don't have to worry about missing their HBO or Cinemax shows and movies – they can take the full experience with them anywhere."

Cox video customers who authenticate themselves as subscribers to HBO and Cinemax now have access to the programming anywhere in the nation with a broadband connection.

HBO Go and Max Go also give subscribers the ability to create a watchlist that keeps track of bookmarked content for later viewing; extra content, including interviews, recaps and behind-the-scenes pieces; and customizable views showing titles in slideshow, grid or list format. Max Go also includes "Browse by Tags," a feature allowing users to find titles via keywords.

The service is also available through Comcast, AT&T and Verizon at no additional cost.

Time Warner was an early proponent of the TV Everywhere concept.


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