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Cox, Comcast ready to tip off NCAA hoopla

Mon, 03/14/2011 - 8:10am
Mike Robuck

For the first time, Cox Communications and Comcast will be providing live coverage of the NCAA Division I basketball tourney from the first round all the way to the championship game.

Cox and Comcast have teamed up on their March Madness coverage with CBS, TNT, TBS and truTV. Live coverage of the games, which will be show in their entirety, starts tomorrow on truTV and concludes with the championship game on April 4.

The tournament coverage is available at no additional cost to Cox and Comcast's digital video subscribers. Cox announced this morning that all 67 games across the four networks will be available in HD.

"Cox Advanced TV offers a great value for basketball fans this season and in addition to providing access to March Madness games on CBS HD, TNT HD and TBS HD, we're excited to also offer game coverage on truTV HD," said Jonathan Freeland, vice president of Marketing for Cox Virginia. "That means customers can see every game in crystal clear high-definition without paying additional HD programming fees."

Cox said CBS Sports and Turner Sports will present fully integrated game and studio productions across all four networks throughout the tournament, utilizing universal graphics, musical beds, unique camera angles and an integrated talent line-up.

The two sports divisions also will collaborate to provide studio integration across the four networks with pregame, halftime and post-game shows from studios in New York City and Atlanta.

TruTV, formerly known as Court TV is owned and operated by Turner Broadcasting System. TruTV is taking part in Cox's TV Everywhere beta trial that was announced late last year.

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