Interactive TV vendor Alticast has partnered with streaming technology specialist Strategy & Technology (S&T) to demonstrate the delivery of dynamic social request for information campaigns to EBIF-enabled set-top boxes.
The demonstration, which uses Alticast's altiConnect Social RFI system integrated with S&T's TSBroadcaster, took place at a cable industry event this week.
The altiConnect Social RFI system includes all of the campaign management and headend management server tools needed for content programmers and cable operators to deploy one-click Facebook, Twitter and Foursquare campaigns that allow subscribers to connect with the content and brands they like from their EBIF-enabled set-top box.
In order to ensure that the social RFI campaigns reach the widest number of EBIF-enabled set-top boxes, Alticast partnered with S&T to integrate its altiConnect headend management server with S&T's TSBroadcaster in order to automate the application loading process and dynamically update the EBIF application template on the set-top box using S&T's stream event tools.
Through this partnership, content programmers and cable operators now can efficiently distribute multiple Facebook, Twitter and Foursquare campaigns by updating small amounts of campaign event metadata for a single EBIF application instead of distributing multiple, fully loaded EBIF applications on the network.
The combined platform gives cable operators the ability to manage network bandwidth and deliver reliable applications experiences that engage and reward their subscribers.
"The altiConnect Social RFI system extends the power of simple social connections to the living room by leveraging the millions of deployed EBIF platforms on today's cable networks," said Jeff Bonin, senior vice president of business development and marketing at Alticast. "We are excited to be collaborating with the great team at S&T on this demonstration. S&T has extensive experience with the creation and distribution of interactive TV content, and this demonstration shows both companies' commitment to building solutions for the real world."