BigBand Networks will showcase its solution for managing HTTP adaptive streaming at next week's CableLabs Winter Conference.
BigBand said its approach would help cable MSOs expand their broadcast TV and on-demand services to reach their subscribers' IP-connected consumer electronics devices, such as the iPad, tablets, netbooks, PCs and gaming consoles.
BigBand's offering was designed to efficiently manage and leverage the existing resources of a video delivery network and to enhance viewing experiences. The company said it also improves bandwidth utilization and equalizes video quality across all services by leveraging a technique called "quality-based bandwidth allocation."
"Managing HTTP adaptive streaming traffic results in significantly better results for bandwidth utilization and video quality as compared to other IP-video transport alternatives," said Amit Eshet, senior director of media processing at BigBand Networks. "The spectrum dedicated to the delivery of video to set-top boxes can also be used for the delivery of video to IP devices in a 'bandwidth-free' manner that doesn't degrade the legacy service or require massive capex investments upfront. The net benefit to the cable operator is a smoother and more cost-effective migration to IPTV."
BigBand said it would demonstrate how its managed adaptive streaming outperforms standard adaptive streaming with regard to bandwidth utilization and video quality for various IP consumer electronics devices.
BigBand will also demonstrate the latest advances for its BigBand MSP QAM.
The CableLabs Winter Conference 2011 is slated for Feb. 27 – March 2 at the Marriott Marquis in Atlanta.